Book Review No. 25: “DNA of a Champion Salesperson”

TITLE : DNA of a Champion Salesperson

AUTHORS : P Raghuraman & Tanmay Dubey

GENRE : Non- fiction

LANGUAGE : English

PUBLICATION : Invincible Publishers

FORMAT : Kindle

LENGTH : 182 pages

My Ratings to The Book : 4/5

A Brief Review :

Being a simply literature lover, I have never thought of going for a business book. I chose the book with the eye-catching title and with zero knowledge of the business world, started reading it. It is undoubtedly a champion book for all the salespersons, businessmen & persons attached to any of the companies or brands. Beautiful explanations to grow in a corporate world & crack perfect solution for a difficult situation are well-researched & clear proofs of the author’s long experience. Pros & cons of different brands, situations & salespersons are included from head to toe. Interesting short-terms like PEPSI (I. Passion for your brand II. Eager to discuss III. Patience to pause and listen IV. Suggest with conviction V. In with a smile), PROMPT (I. Prepare II. Rehearse III. On-time IV. Maximize V. Persuade VI. Thank),

KISS (Keep It Short and Simple) etc have definitely served the purpose & made the book more interesting.

We get to know more of a good relationship & effective negotiations that is the key note of a successful business. Negotiations between the salesperson of a company & the customers are divided into four terms :

1)Preventive Negotiations

2)Every Small Thing Matters (ESTM) Negotiations

3)Give Value Not Discount (GVND) Negotiations

4)Long Term Lock-up Negotiation(LTL).

And the common things which we need to pursue in both of our personal life & profession life are right-readingly described as ADAPT (A- ATTITUDE, D- DISCIPLINE , A- ATTENTION TO DETAIL, P- PREPARATION & T- TENACITY).

Overall, a utilizing read for all the business-persons of corporate world.


Author: storytellersuchismita

Hailing from a small city Malda, West Bengal, Suchismita dreams high to touch the sky. She is an avid reader, writer, poet, muser, scribbler, storyteller, published author, blogger, nature lover, social worker & a freelance model. She will soon complete her graduation in Zoology. She has also completed her advanced diploma in Computer Application. Her debut book titled "Fields of Sonnet" will soon be launched.She aspires to become a great author & book reviewer in the future. She is available on her instagram account @storytellersuchismita & her email id -

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